Do you want to grow your TikTok following, but you don’t really know where to start? It’s easy to assume that the algorithm just blesses successful TikTok stars, but the truth is that they follow many of the same strategies. It’s these strategies, just as much as their charisma and skills, that help them get so many avid followers. Of course, there’s no guarantee that following all the right tips will make you TikTok famous…but they’ll certainly raise your chances of getting a larger following.
Most of the tips you’ll see here are about long-term results and organic growth, but those things take time and consistency. What if you want results right now? After all, this platform is all about popularity, so it can feel like you aren’t really doing it right until you reach a certain number of followers or views. This is why a lot of creators start buying TikTok followers, views or likes from services like TikCeleb. It gives their accounts an instant boost, and makes new viewers think that “this person must be worth following”. In addition to immediately boosting your stats on TikTok, this strategy can also spur organic growth as more users take notice of the creator’s page. Buying followers for your TikTok account is pretty self-explanatory; to learn about other expert tips for growing your fanbase, just keep reading!
Tips to Boost Your TikTok Fanbase
#1: Find a niche
From WitchTok to WaterTok, there are countless niches on the platform. Whatever your interests or skills happen to be, there’s probably already a community for it on TikTok. The question is, which community will you be a part of? One thing’s for sure – you should definitely choose one. This is a hallmark of a TikTok creator who knows what they’re doing. If you started making videos bouncing from one topic to the next, you’d have difficulty building a cohesive following. Some of your viewers would like certain videos, while other viewers would enjoy another set of videos…but only a few of your viewers would actually watch all of your videos. The fact is that people want to know what to expect from their favorite creators, so you should keep that in mind when formulating your content. You could be a makeup artist, a food reviewer, a commentary channel, or anything else that takes your fancy. Just make sure you pick something and stick with it!
#2: Engage with your followers
Engagement is one of the algorithm’s favorite things to see, and you can actually increase it with a couple of simple strategies. First, use TikTok’s Q&A feature – this lets users categorize their comments as questions that they’d like to get answered, which helps creators identify which comments to prioritize. Second, read through comments and interact with viewers as appropriate. Sometimes it just takes an emoji or a couple of words; the point is that you’re paying attention to what your fans are saying. This makes them more enthusiastic about leaving comments, and can even make your fanbase more loyal in the long run.
#3: Provide both quality and quantity
TikTok likes to see frequent uploads before it’ll start recommending your videos, but this doesn’t mean that you should post just for the sake of posting. You also have to make your followers happy, which requires more than just random placeholder content.
Consistency is also key. It’s better to post two or three times per week, rather than posting a dozen times in one week, then once the week after.
#4: Switch to a Business Account
Whether you’re an official business or an up-and-coming influencer, any TikToker can make a TikTok Business Account. This gives you access to valuable analytics regarding viewer preferences, which will help you fine-tune your content strategy. You’ll learn about which videos perform the best, and even which time of day your followers are most likely to watch your content.
#5: Livestream
If you want to connect with your followers, a good way to do it is via live streaming. This adds a sense of spontaneity to your content and lets you interact directly with commenters. Thanks to TikTok’s new and improved live stream features, you’ll also be able to invite multiple guests to join the live stream and use additional moderation options.
#6: Improve video quality
TikTok content relies heavily on visual appeal, and a lot of that depends on the quality of your videos. If you’re filming in a dark room or using unflattering camera angles, people will be far less likely to click on your content. If you have good lighting and a clean-cut filming style, though, this will encourage users to check out your videos.
#7: Collaborate or duet with other creators
You may think of similar creators as your competitors, but they can also help you grow your following. The process is pretty simple; it’s just a matter of knowing how the algorithm works. TikTok figures out which content each user prefers, and recommends related content as well as their favorite creators. When you collaborate or duet with a creator in the same niche, your videos will get recommended to the other person’s followers. This is an easy way to get seen by people who are likely to enjoy your content since they’re clearly already interested in similar topics.
#8: Follow trends
From dance challenges to lip-syncing to popular sounds, TikTok is always full of trends. When you follow a trend and include relevant hashtags, the algorithm takes notice and promotes the video to users who have shown interest in related content. Just like with collaborations, this is a great way to garner more attention for your videos.
The takeaway
Everybody loves to hear the stories about TikTok creators who went viral after a single video, but this isn’t usually how people get large followings on the platform. Instead, most successful creators figure out how to play along with the algorithm and produce appealing content. This helps them increase their followings through organic growth, which is the goal for every ambitious creator on the platform.