You can give the crown! Apple hits Google as most valuable brand in technology segment

Apple has topped BrandZ’s Top 20 Most Valuable Global Technology Brands in 2019. The list existed 14 years ago, and the Cupertino giant narrowly missed Google with a 3 percent growth, reaching a value of the brand of US $ 309.5 billion. Second, the Mountain View company came to $ 309 billion.

One of the factors that contributed to Apple’s increased brand value is that the company has changed consumers’ perception that it is just a company that makes smart devices, thanks to new offers in TV broadcasting, news, series and movie subscriptions. gaming services, in addition to introducing a shared brand credit card.

It is worth mentioning the growth of Microsoft, which reached third place, with the US $ 251.2 billion. Traditionally known as a B2B brand (business to business, a concept applied to companies that provide products/services to other companies), Microsoft has grown by 25% in brand value thanks to the launch of a new range of services for professional consumers that optimize time.

On the other hand, although it has risen to fourth place, Facebook lost 2% in brand value ($ 159 billion) because of obvious privacy concerns that have affected consumer confidence.

Purchased by Facebook, Instagram jumped eight places in the ranking, reaching the twelfth place with $ 28.2 billion, thanks to the addition of new functions – like shopping, television and video chat – that made the platform leave a network of image sharing to a complete ecosystem desired by creators and marketers.

The combined value of technology brands accounts for almost 40% of the total BrandZ ranking of the 100 Most Valuable Global Brands, reaching more than $ 1.6 trillion – almost triple the retail, the second most valuable category.

Much of this value is derived from consumer technology brands totaling more than $ 1 trillion. Examples include Chinese newcomers Xiaomi (No. 74, $ 19.8 billion) and Meituan (No.78, $ 18.8 billion), a consumer technology platform that offers everything from food delivery, room bookings, rides, and rental bikes.

About the nineteenth-ranked Xiaomi, BrandZ’s analysis points to maca as the owner of a healthy brand equity and a strong growth potential, which places it among other Chinese-born companies such as Alibaba, Tencent, and Huawei. The study also highlights the market leadership in smartphones in countries such as India and Spain.

Recommended: You can give the crown! Apple hits Google as most valuable brand in technology segment